Lynn Fighting Knights Award-winning Brand

In 2014, Lynn University’s men’s soccer and women’s golf teams brought home the 22nd and 23rd national championships for the Fighting Knights—an impressive record in just 30 years of intercollegiate play. The young program was quickly becoming a winning dynasty, yet the university had not developed the athletics brand to showcase its success. So, it was time to build a memorable identity to champion Lynn’s national champions.

Details

  • Logo design

  • Creative strategy

  • Campaign development

  • Collateral/signage

  • Brand/uniform guidelines

  • Promotional merchandise

  • Environmental branding

  • Website

Results

  • Game attendance +50%

  • Branded merchandise revenue +34% 

  • Web traffic +21%

  • Donor investment +$872K

Awards

  • 2020 Hermes Creative Award, Platinum

Fighting Knights logo on iphone held by female
Fighting knights website landing page
fighting knights brand style guide cover
fighting knights brand style guide color pages
fighting knights brand style guide logo architecture
fighting knights brand style guide hats
fighting knights brand style guide uniforms
Fighting Knights championship buckel
FK-hats-web.jpg
fighting knights t shirt
fighting knights backpack
fighting knights water bottle
fighting knights banners
fighting knights branding in gym lobby
Fighting knight warm-up gear hanging in locker room
fighting knights mask on gym floor
Fighting knight uniforms hanging in locker room
fighting knights signage on gym stage
Gym bleachers and signage
Gym brand message signage, spirit. service. strength.
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