Gina Malfatti Branigan
Skills
Branding
Whether enhancing existing brand equity or starting from the ground up, I have a flair for creative problem solving–differentiating, positioning and connecting people to brands. They don’t call me Brand Master G for nothing!
Creative Strategy
I look for simplicity in complicated problems. Research, data and strategic thinking help me do that. Pair that with innovation and creativity, your left with results-driven solutions.
Leadership
I believe all people have the ability to be creative If they allow themselves. As a leader I foster an environment that promotes positive energy, acceptance and connection. This cultivates creativity, collaboration, growth and free thinking. Creativity is contagious!
Software
Adobe Photoshop, Illustrator, InDesign, XD, Constant Contact, MailChimp, SketchUp, SquareSpace, Ceros (digital design software), Craft CMS, Basic CSS and HTML, Microsoft Office, Keynote
Proficiencies
Branding, creative campaigns, marketing collateral, digital design, web design/UX, logo design, storyboarding, messaging, managing creative teams and processes, typography, color, composition, industry standard design and web applications, cross browser compliance, accessibility.
Qualifications
Execute with a high-impact graphic style, great attention to detail, function and problem solving. Consistent track record of completing projects ahead of schedule and under budget. Routinely perform under high pressure and tight deadlines. Able to accurately establish priorities and adapt quickly to changing needs. Excellent organizational, management and communication skills. Have designed for a multitude of industries including staffing, aerospace, beauty, banking, health care, entertainment, insurance, education, construction, real estate, technology and many more.
Experience
Creative Director
Lynn University, Boca Raton, FL
Apr. 2013 - Aug. 2021
Hands-on
University re-brand
New brand identity for Athletics
Award-winning, results-driven creative campaigns
University website design/UX
Print and digital publication design
Conception, story-boarding for high impact video campaigns
Recruitment marketing and alumni engagement campaigns
Align brand and messaging with University strategic plans
Environmental branding
Developed/launched
Online promotional store
University and Athletics brand guidelines
Wayfinding style guide
University store style guide
Athletics field branding style guide
Data asset management system
Processes to improve team productivity and encourage collaboration
Marketing on demand system
University-wide stationary program
Leadership
Management and budgetary decision making
Manage designers, web developers and external partners
Collaboration with copywriters, and multimedia team to achieve award-winning creative work
Relationship building with multiple vendor partners
Director of Creative Services
Dowling College, Oakdale, NY
Sept. 2010 - Feb. 2013
Hands-on
College re-brand
Athletics campaigns
Recruitment marketing and alumni engagement campaigns
Website design and content management
Publication design
Conception, story-boarding for high impact commercials
Dynamic, multi-platform marketing programs
Managed and maintained all digital assets
Managed all aspects of print and digital communications
Developed/launched
New creative department within the college
Expanded copy center to in-house print and fulfillment shop saving nearly 100k annually
Brand guidelines and managed roll-out to all departments and campuses
College-wide stationary program
Leadership
Managed designers, writers, and print production staff
Collaborated with agency partners for multi-channel campaigns
Led strategic re-brand with internal stakeholders
Created department processes and communications plan
Translated college objectives in viable and logical creative that effectively solves communication, presentation, navigation and UI problems
Relationship building and management of multiple vendor partners
Art Director
Transaero, Inc., Melville, NY
Feb. 2009 - Jul. 2010
Hands-on
Company re-brand
Expanded creative strategy for overall brand and business groups
Designed and managed all aspects of print and digital communications
Developed/launched
Brand guidelines and roll-out
Promotional program
Project managed and designed new company website
Senior Designer
Adecco Staffing, Melville, NY
Mar. 2005 - Jan. 2009
Hands-on
Collaborate and support strategy and tactics for global re-brand
Design collateral for five company brands
Brand identity and storefront design for new company division to open in the UK
Website design and content management
Theme and stage design for annual corporate events
Designed and managed all aspects of print and digital communications
Developed/launched
Web-based, multi-brand, marketing-on-demand system, including creative development, user function, deployment and support for over 1,200 offices across the country
Web-based promotional storefront to service over 1,200 offices across the country
Senior Designer
Schoolwide Inc., Bohemia, NY
Sept. 2003 - Mar. 2005
Hands-on
Responsible for all design, concept development and execution for print and digital assets
Website design and content management including e-commerce
Collaborate with stakeholders to develop marketing strategies and opportunities to accelerate the brand
Designed annual catalog and managed content strategy with internal stakeholders
Graphic Designer
Visionary Graphics and Marketing, Ltd.
Patchogue, NY
Jan. 2001 - Sept. 2003
Hands-on
Responsible for design from concept to completion within various industries, including corporate identity systems, brochures, annual reports, advertisements, web graphics, etc.
Routinely performed under high pressure to achieve service levels, client deadlines, and quality goals
Education
Bachelor of Graphic Design
Long Island University
Southampton, NY
GPA: 3.5, May, 2001
Associate of Fine Arts
Suffolk Community College
Selden, NY
GPA: 3.4, December, 1997
Professional development
2020
Adobe Max
Virtual
Content Marketing World
Virtual
2019
American Marketing
Association
Orlando, FL
2018
An Event Apart
Orlando, FL
2015
Academic Impressions, Integrated Brand Management
New Orleans
Awards & recognition
2021
Horizon Interactive Award, Gold Winner
Lynn University Digital Magazine
2020
Hermes Creative Award, Platinum Winner
Lynn University Fighting Knights Brand
2019
Horizon Interactive Award,
Gold Winner
Lynn University Website, lynn.edu
2018
American Marketing Awards,
Finalist, Lynn University Marketing Team of the Year
2017
PR News, Best non-profit publication of the year, Lynn University College Reimagined Campaign
2016
PR News, Honorable Mention, Lynn University Digital Marketing Campaign, College Reimagined Campaign
2015
Stevie Awards, Gold Winner
Small-budget campaign of the year, Lynn University, College Reimagined Campaign
Stevie Awards, Gold Winner
Consumer marketing campaign of the year, Lynn University College Reimagined Campaign
HMR Publications Group, Gold Winner
Edu. Advertising Award Winner, Lynn University College Reimagined Campaign
HMR Publications Group, Gold Winner
Edu. Digital Marketing, Lynn University College Reimagined Campaign
1999
BACCA Fine Arts Show, Honorable Mention
Oil Painting
1998
Suffolk Community College, Maurice N. Flecker Memorial Scholarship Winner
Outstanding Portfolio
1996
Federation P.O.W.E.R. Program, Outstanding Volunteer Award Art instruction and exhibit of student work
1995
Dianne Nannery of the Breast Cancer Coalition and Congressman Michael P. Forbes,
Breast Cancer Awareness Postage Stamp design
1994
SBAA South Bay Art Association,
Honorable Mention
Oil Painting
1993
SBAA South Bay Art Assoc, 2nd Place Award
Drawing