College reimagined Award-winning Campaign

In 2013, Lynn University launched one of the nation’s most extensive iPad-powered learning programs. Using Apple technology, their nationally praised core curriculum enhances learning experiences with multimedia content—replacing textbooks with e-books and saving students up to 90% on material costs. As an apple distinguished school, the campaign showcases the innovative approach to a whole new style of teaching and learning. This is college reimagined.

Details

  • Creative Strategy

  • Multimedia/collateral

  • Advertising

  • Messaging

Results

  • 2015, largest class since 2006

  • 2014-15, student inquiries +46%

  • lynn.edu web traffic +30%, ilynn microsite +650%

  • Facebook engagement and impressions +70% within 3 days of launch

  • 70% traditional students and 65% adult students said the ads increased their interest in Lynn

  • Lynn earned recognition as an Apple Distinguished School

Awards

  • 2016 PR News, Honorable Mention, Digital Marketing Campaign

  • 2015 Stevie Award Winner, Gold, Small-budget campaign of the year

  • 2015 Stevie Award Winner, Gold, Consumer marketing campaign of the year

  • 2015 HMR Publications Group, Gold, Educational Advertising Award

  • 2015 HMR Publications Group, Gold, Education Digital Marketing Award

 
digital ad
digital ad
digital ad
Better, faster, cheaper ad
graduate at warp speed ad
no more pencils, no more books ad
College reimagined landing page for website
College reimagined viewbook cover
College reimagined work hard play hard, campus ammenities
College reimagined college of International Communication
College reimagined college of arts and sciences
cr_vb_blue-web-2.jpg
A whole new style of teaching and learning brochure cover
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