True Floridian Apparel Brand
Noelle McIntyre, founder and a 3rd Generation True Floridian had been dreaming of showcasing her love for Florida on apparel for a long time. Her vision needed to come to life in a way that she could celebrate her deep connection to the heritage, the land and the vibrant lifestyle. She wanted to be more than a typical apparel brand, she wanted to capture the spirit of her home and inspire a community to forward the legacy of True Floridians.
Details
Brand strategy
Logo design
Apparel design
Jewelry design
Content development
Various collateral