True Floridian Realty Rebrand

In 2019, I had the pleasure to work with a truly unique real estate brokerage with an innovative approach to their business goals. Although they had been operating for nearly a decade, they had not established a solid brand identity to capture and tell their story. The owner, a third generation Floridian, has been inspired by the locations vibrant, pink sunsets and rolling, aqua-blue waves since a child. This became the inspiration for the logo. She values people and connection and has built a team of like-minded individuals who use their business to support local causes and community. With the absence of a company mission, vision, etc., we needed to first build the foundation which would drive everything they do and who they are as a brand.