Lynn University Rebrand

”We haven’t heard of you either” was Lynn University’s playful catch phrase during the 2012 U.S. presidential election. This event shined an international mass media spotlight on the little-known school in Boca Raton, Florida. Lynn’s successful debate debut demonstrated that the small university was capable of big things.

As one of the first universities in the country to successfully deliver iPad-powered learning and three-year bachelor’s degrees, Lynn shared many of the same entrepreneurial traits as leading tech icons and embarked on a strategic effort to ensure that its brand would no longer be a best kept secret. The goal was to brand the institution as an education innovator and elevate its marketing function to a digital marketing engine that would drive awareness, engagement and growth.